Shower to Shower Men takes fresh to the extreme
with a bold new look and offering
We’re getting busier, but time isn’t moving any slower. We’re trying to fit more activities than ever before into the same amount of daylight hours; gym, work, meetings, touch rugby practice and dinner with friends. What if there was a product that could keep up with our active, busy and stressful lives?
With summer upon us and temperatures already soaring in some parts of the country, Shower to Shower Men has unveiled bold, fresh new packaging for both their aerosols and roll-ons as well as improved product and fragrance formulations. Shower to Shower will put in the hard work for you, so your freshness can be the last thing you need to think about, and the first thing people notice.
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Independent research study
Shower to Shower Men’s recent independent research study, comprising 150 aerosol users, described the brand’s new look as innovative and exciting. It also revealed that the redesign was not just preferred by current Shower to Shower users, but also by those of two leading competitors.
Packaging can only get a product so far though, and Shower to Shower Men understands this. “What’s the use of beautiful packaging if the product doesn’t deliver on what it promises?” asks Claire Bowen, Shower to Shower brand manager. “We’ve made sure our fragrances deliver on the fresh expectations our innovative new look creates and, we’re glad to report that when tested against leading industry benchmarks, our fragrances and efficacy passed with flying colours.”
The Shower to Shower Men’s range now also boasts the addition of anti-perspirant sprays keeping consumers dry and fresh for the whole day. “Consumers can try one of our fresh anti-perspirant scents like Shower to Shower Extreme Dry or Shower to Shower Cool Musk. Shower to Shower Men expect 48hour protection to meet with their usually extended and high-achieving lifestyles.” In the deodorant range, scents include Shower to Shower Extreme Fresh, Cool Confidence, Fresh Sport and Intense Cool.
New brand positioning
The brand’s new positioning is spot-on for the modern, healthy and wellness conscious South African man. While conveying a strong functional message regarding the superior efficacy of Shower to Shower Men, it also talks to a man’s need to excel and push himself further, whether it be in his career, on the sports field or in his personal life.
“It goes without saying that freshness should be the last thing you worry about when you walk out the door in the morning. We’re bringing this message across in a big way with our #noexcuses approach to extreme freshness.”
You’ll find Shower to Shower Men’s fresh new product offering in most major retailer’s shelves
from October 2019 at R27.99 for a spray and R17.99 for roll-on.